An agency built the tool it wanted, then sold it to other agencies.
alwayscited is run by the senior team at nomada digital, a B2B search agency in York. We built the scan because we needed it for our own clients, and the placement side because measuring a gap we could not close was not worth charging for.
We are an agency, so we built this to be run by agencies, under their own name. That is the default, and the work is priced for it. A brand can come to us direct at the same prices; we do not go after the clients our partners already have.
How we measure
These rules exist because each one caught a real error in a real client report. They are the part worth carrying into anything we build.
An engine that returns no answer is dropped from the denominator. Scoring it as a miss understates a position; averaging it in flatters one.
What each engine said, and the sources it used, are kept per question - so any figure can be read back to the words that produced it. They are kept for as long as the reading is, rather than purged on a schedule. A score nobody can audit is not evidence.
"AI visibility: 30%" reads as a total. We write "6 of 20 answers, across 5 questions and 4 engines, read 18 Sep". A percentage without its denominator is not a finding.
A reading taken from a chart or a screenshot is labelled as such. Solid lines and plain numbers mean measured. Where two tools disagree we report it rather than smooth it.
Who you deal with
Small team, no account managers between you and the people doing the work.
Want these rules run on your own site? Run the free scan.