How LLMs pick brands, why most AEO services miss the point, and what's actually changing in B2B search.
When a B2B buyer asks ChatGPT for a product recommendation, the LLM doesn't independently evaluate vendors. It cites a small set of editorial sources — and returns the brand at the top. Here's the mechanism.
Read →AEO and SEO are overlapping channels with different target surfaces, different measurement frameworks, and different time horizons. Here's the clearest comparison you'll read this year.
Read →The agency industry has a new product to sell. Most of it is a report you don't need. If you're being pitched an AEO audit as a standalone deliverable, you're being sold the wrong thing.
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