Best AI search visibility tools in 2026: US pricing compared

An AI search visibility tool answers one question: when buyers ask AI engines about your category, are you in the answer? The products that do this vary a lot more than their homepages suggest, in which engines they read, how often, how many prompts you get and what that costs in dollars.

This comparison puts nine of them side by side on exactly those points. One disclosure first: alwayscited is ours, and it is ranked first. Every other entry is limited to what the vendor's own website said when we read it on 31 October 2026, so you can check every line.

How we compared them

We read each vendor's homepage and pricing page on 31 October 2026, in US dollars, and recorded:

• Engines included on the entry plan
• Check frequency where the vendor states it
• Prompts included on the entry plan
• US price and billing basis
• Anything beyond tracking, such as recommendations or content tools

Where a vendor's page did not say something, we say so rather than guess. If you want to see what this kind of tool returns before comparing plans, our free LLM visibility checker runs one reading for free.

The 9 best AI search visibility tools at a glance

1. alwayscited: 50 prompts and 10 keywords daily on 4 engines, from $129 a month, plus done for you placements.
2. Peec AI: 50 prompts daily on 3 engines of your choice, $95 a month.
3. Profound: enterprise platform, custom pricing, free 7 day trial.
4. Otterly.AI: 15 prompts daily on 4 engines, $29 a month.
5. Semrush AI Visibility Toolkit: 25 prompts tracked daily, $99 a month.
6. Ahrefs Brand Radar: custom prompt packages from $50 a month; AI Visibility Index from $199 a month.
7. Scrunch: 125 prompts on 4 engines, $250 a month.
8. Similarweb AI Brand Visibility: 150 prompts on 4 engines, $99 a month billed annually.
9. AthenaHQ: free plan; Starter $295 a month across 11 models.

The 9 best AI search visibility tools in 2026

1. alwayscited

What it is: alwayscited is ours, built and run by the senior team at Nomada Digital. The tracking plan, alwaystracked, puts your buyer prompts to the engines every morning and keeps every answer with the pages behind it, beside your Google ranking for the matching keyword.

Engines: Google AI Overviews, ChatGPT, Gemini and Perplexity.

Frequency and prompts: 10 clusters, each a Google keyword joined to five prompts, so 50 prompts and 10 keywords checked daily. Extra packs of 5 clusters are $49 a month.

US price: from $129 a month, monthly with no minimum term, and a 14 day free trial (card required).

Beyond tracking: the higher tiers do the work. alwaysmentioned (from $1,395 a month) and alwayscited (from $3,395 a month) secure placements and link insertions in the pages the engines cite, with citation reporting on every placement.

Best for: brands that want daily readings now and the option to have the gaps closed for them.

2. Peec AI

Engines: on Starter you choose 3 from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Enterprise tracks up to 13 models.

Frequency and prompts: daily, 50 prompts and one project on Starter.

US price: Starter is $95 a month. Its FAQ mentions a 15 percent discount for annual billing.

Beyond tracking: recommended actions grouped by earned and owned, a gap analysis of sources that name competitors but not you, and agent actions.

Best for: teams that want a focused tracker with a clear view of the sources behind competitors.

3. Profound

Engines: the free trial covers ChatGPT, Gemini and Google AI Overviews. Enterprise tracks up to 9 answer engines.

Frequency and prompts: the trial runs 50 prompts daily for 7 days; the prompts cannot be customized.

US price: no public price for brands. Enterprise is custom.

Beyond tracking: an AI marketer that rewrites pages with citation decay and stages them in your CMS, AI traffic analytics, and prompt volume data.

Best for: large brands that want an enterprise platform and a sales led setup.

4. Otterly.AI

Engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot are included. Google AI Mode and Gemini are $9 a month each as add ons on Lite, and Claude is $29.

Frequency and prompts: daily, 15 prompts on Lite.

US price: Lite is $29 a month billed monthly, or $25 a month billed annually.

Beyond tracking: a GEO audit, a content check and optimization recommendations.

Best for: small teams that want daily tracking at the lowest entry price.

5. Semrush AI Visibility Toolkit

Engines: Semrush's help center pages describe prompt tracking across ChatGPT and Google AI Mode, with other engines listed differently on different pages.

Frequency and prompts: prompt tracking is daily; 25 prompts.

US price: $99 a month, per Semrush's help center. The toolkit has no free trial.

Beyond tracking: recommendations on brand positioning and an AI search site audit for issues that stop AI bots crawling your content.

Best for: teams already on Semrush who want AI visibility in the same account.

6. Ahrefs Brand Radar

Engines: its AI Visibility Index covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Custom prompts add Claude.

Frequency and prompts: you choose daily, weekly or monthly per platform. Ahrefs gives the example of 80 prompts daily on one platform for its basic package; its Lite plan includes 5 daily prompts.

US price: custom prompt packages from $50 a month; the AI Visibility Index from $199 a month; the Lite plan is $129 a month.

Beyond tracking: fan out query discovery and citation research, with a Content Kit add on from $99 a month.

Best for: Ahrefs users who want AI data next to their backlink and keyword data.

7. Scrunch

Engines: Core covers ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise covers 9.

Frequency and prompts: 125 prompts and 5,000 responses a month on Core. The pages we read do not state a check frequency.

US price: Core is $250 a month, with a 7 day free trial.

Beyond tracking: recommendations, one page optimization a month and basic content generation on Core.

Best for: marketing teams that want a larger prompt allowance from the entry plan.

8. Similarweb AI Brand Visibility

Engines: ChatGPT, Google AI Mode, Gemini and Perplexity.

Frequency and prompts: updates daily; 150 tracked prompts and one user on AEO Intelligence.

US price: $99 a month billed annually, or $129 billed monthly.

Beyond tracking: citation data on the domains and URLs AI platforms rely on, and AI traffic data from Similarweb's wider toolkit.

Best for: teams that already use Similarweb for traffic and competitive data.

9. AthenaHQ

Engines: the free Essential plan covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter covers 11 models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral.

Frequency and prompts: priced in credits, where one credit is one AI response: 3,600 credits on Starter. The pages we read do not state a check frequency.

US price: Essential is free with $25 of credit. Starter is $295 a month billed monthly, or $245 a month billed annually.

Beyond tracking: content optimization recommendations, on page and off page actions, and crawler file management.

Best for: teams that want the widest engine coverage.

How to choose

1. Start with engines. Make sure the plan you will pay for covers the engines your buyers use. Several tools put Gemini, AI Mode or Claude behind add ons or higher tiers.
2. Compare on prompts, not plan names. Entry plans range from 15 to 150 prompts. Five prompts per topic is a sensible minimum, so count your topics first.
3. Check frequency. Daily readings show you what changed and when. Where a vendor does not state frequency, ask.
4. Look for stored answers and sources. A score without the answer text and the cited pages is hard to act on.
5. Decide who closes the gap. Every tool here measures. Most add recommendations. Getting onto the pages the engines cite is still work someone has to do, and that is what our placement tiers are for.

If you are new to this, our guide to generative engine optimization explains what these tools measure and why. For daily position tracking specifically, we compare AI rank trackers separately, and for tools that change your pages rather than measure them, see our GEO tools roundup. Our guide to LLM visibility covers how to read the results.

Questions

What does an AI search visibility tool do?

It runs a set of prompts through AI engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews on a schedule, and records whether your brand is named, which competitors are named and which pages are cited.

How much does an AI visibility tool cost in the US?

On the vendors' own pricing pages on 31 October 2026, entry plans ranged from $29 a month (Otterly.AI Lite, 15 prompts) to $250 a month (Scrunch Core, 125 prompts), with some enterprise products priced only on request.

Which engines should an AI visibility tool cover?

At least the ones your buyers use. A sensible starting set is Google AI Overviews, ChatGPT, Gemini and Perplexity. Check which engines are included on the plan you will pay for, because several tools charge extra for some engines.

Can Google's own data replace an AI visibility tool?

Partly. Search Console reports impressions from AI Overviews and AI Mode for your own site. It does not show competitors, other engines, or which pages were cited when you were not, and Google says no third party tool has access to its internal systems, so tools observe the answers instead.